Surrounded by art and music from an early age, NAOMI has always been driven by creativity, exploring dance, singing, and art classes throughout her youth. She later pursued two degrees in law and psychology while continuing to foster her passion for music. During college, she worked on various projects with event organizers, focusing on concept development and promotion.
After successfully completing a DJ course at a respected DJ school, NAOMI moved to Shanghai to further develop her career and brand as DJ NAOMI. She quickly gained recognition, performing for world-renowned brands like Valentino, Prada, Jaguar, Porsche, Audi, Chanel, Tiffany & Co., Rolex, Armani, Miu Miu, and many others.
NAOMI has headlined major music festivals such as STORM, ULTRA, and TOMORROWLAND in China, and has been an influential figure in the industry as a TV host and spokesperson for Fashion TV Asia and INSIDER TV. She was also the official DJ for Formula 1 events in 2014 and the face of the popular video game "World of Tanks" in China.
In addition to her festival performances, NAOMI has DJ'd at exclusive venues, including the first underwater club, SubSix in the Maldives. She has also held residencies as Head DJ at prestigious hotels like The Portman Ritz-Carlton (Shanghai), Ritz-Carlton Millenia (Singapore), and various properties under Hilton, AccorHotels, Marriott China, and W Hotels.
